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At ABC Brooks, we seek to find employees who have the spirit of entrepreneurship. If you think you have the kind of skills and drive to fit in well with us, check out our company credo. Well-designed email acquisition tactics, such as an online event, pay-per-click ad or webpage teaser, will earn an organisation a click on its registration page.
It is important for marketers to maintain momentum by paving a path of logical next steps for new subscribers to follow. The primary goal of the registration page is to gain an opt-in. Here are some best practices for companies to consider when designing their registration landing page.
The design elements of a registration page should be similar in style to the preceding ad or email that directed the visitor to this page. Consistent brand images, language and tone will allow the potential subscriber to know he or she landed on the correct page.
To effectively communicate its value proposition, firms need to keep the page clean of clutter and multiple messages. Also, experimenting with the URL link can better reflect the benefit(s) the company is offering to the consumer.